Eric Bandholz started with just $30, a passion for beards, and a desire to break free from corporate life. After leaving his job as a financial advisor, he launched Beardbrand, a men’s grooming company. Despite early struggles, including modest traffic and a tight deadline as he prepared for fatherhood, Eric grew his business to over $100K/month by creating valuable content, using PR for exposure, and staying focused on his niche. Here’s how he did it and how you can too.
✅Step-by-Step Guide:
Here’s Eric Bandholz’s story broken into steps you can follow:
➡ Step 1: Identify an Underserved Market
Eric noticed that men with beards weren’t being catered to in the mainstream grooming industry. He coined the term “urban beardsman” and built a brand around it. This niche made his business unique.
Started from $0, grew to $25K/month in 7-8 months.
➡ Step 2: Create Valuable Content
Eric didn’t focus just on products. He created content on YouTube and blogs to educate his audience. The key is adding value, whether it’s through tutorials or stories.
Content led to $515 in sales during the first week.
➡ Step 3: Leverage Publicity for Growth
When Eric appeared in a New York Times article and later on Shark Tank, he used that media attention to drive sales. You should be proactive in gaining media coverage.
Massive traffic spikes from media exposure boosted sales.
➡ Step 4: Build a Simple Yet Effective E-Commerce Site
Eric used Shopify and designed a website in two days with a free template. He didn’t overcomplicate things but kept it clean and focused on selling.
Built a strong, profitable website.
➡ Step 5: Implement Email Marketing
Building an email list is crucial. Eric used Klaviyo to nurture leads and keep his customers coming back. Email marketing helped him connect with the audience and build trust.
Steady sales growth via email campaigns.
➡ Step 6: Optimize and Focus
Early on, Eric tried to do too much, but focusing on what worked—like content creation and customer service—helped Beardbrand grow.
Focus on your strengths leads to exponential growth.
➡ Step 7: Expand Product Line
Eric grew Beardbrand’s product offerings gradually, based on customer feedback. This helped them reduce risk and maintain customer loyalty.
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