Meet Mack McConnell, a regular guy who started with no big budget, no fancy team, and no investors—just a passion for craft spirits and a desire to share them with others. Using less money than it costs to buy a video game, Mack launched Taster’s Club, a subscription service for unique and rare spirits.
Here’s the kicker: Mack didn’t buy any products upfront. He partnered with others to handle storage and shipping, so he could focus on finding customers. Today, his business earns $270,000 every month. Mack’s story proves you don’t need to be rich to start—you just need an idea, determination, and a willingness to learn. And guess what? You can do it too, starting with whatever resources you have right now!
✅Step-by-Step Guide:
Here’s Mack’s story broken into steps you can follow:
➡ 1. Identify a Passion or Problem
Find something you love or a problem you notice that needs solving. Mack loved craft spirits and wanted to make them easier to discover.
➡ 2. Start Small and Simple
Use what’s available. Mack started with a WordPress website and worked with partners to handle shipping and warehousing instead of doing everything himself.
➡ 3. Launch Fast and Learn
Don’t wait for perfection! Mack launched his idea quickly and used customer feedback to improve over time.
➡ 4. Work with Partners
Find others to help you. Mack collaborated with licensed distributors to handle the complicated parts of selling alcohol.
➡ 5. Focus on Customers
Make sure your product or service delights customers. Personalize your marketing, offer great support, and always deliver on your promises.
➡ 6. Use Smart Marketing
Write blog posts, create content, and use social media to attract attention. Mack’s blog posts helped him get free traffic from search engines.
➡ 7. Leverage Email Marketing
Reach out directly to potential customers with personalized emails. Mack used email campaigns to reconnect with past buyers and boost sales.
➡ 8. Automate and Streamline
Use tools like Zapier to automate repetitive tasks. This saves time so you can focus on growing your business.
➡ 9. Build Relationships
Work with brands or influencers in your niche. Mack partnered with craft distillers to create exclusive products.
➡ 10. Stay Persistent and Adapt
Every business has challenges, but staying focused and adaptable will keep you moving forward, just like Mack did.
By following these steps, you can turn a simple idea into an successful online business just like Colin McIntosh did!
♻️ Share this post with others if you found it valuable!
👉 Which Step do You Think is the most important? and Why?
